Eye tracking for businesses

Collaboration with the Digital Business Lab

Our technologies can help your business improve your products and services, understand consumer behaviour, and create new development opportunities, while giving students valuable experience and opportunities to apply their skills in realistic projects. It's a win-win situation for both your company and the students.

Course assignments

Some internally funded studies in the lab are done as part of a course and can be used, for example, in students’ academic papers. Your company can contribute interesting questions and/or different forms of data.

Example: First year Bachelor’s students in Textile Management conduct an eye tracking experiment on behalf of your company.

Time period: March-April

The company's contribution: Formulate an assignment in collaboration with the course coordinator and attend a meeting where the best student groups present the results of the experiment.

Assignments for students

By partnering with the Digital Business Lab, companies can give students assignments that include the use of eye tracking technology. This gives companies access to new perspectives, while providing students with practical experience.

Time period: November-January and/or April-May

The company's contribution: Discuss and formulate an assignment with students and supervisors and schedule meetings as needed.

Contact

Are you interested in collaborating with our students and the Digital Business Lab, would you like to visit us, or do you have a proposal for a student assignment?

Contact Marianne Louwerse at marianne.louwerse@hb.se