Metaverse and Retail Fashion Brands

The main purpose of this study is to understand the relationship between Metaverse and Retail fashion industry. Along with this, the study also includes the present perception use of the application of Metaverse as well as focuses on the future perception.

Analysis

Impact of Metaverse on fashion retail brands Opportunities and understanding of the core of Metaverse Evaluation of Metaverse in today's fashion business.

Results

The growth of the fashion retail industries can be enhanced with the help of Metaverse technology, which is specifically designed to enhance the social connection of the organizations.

The term "Metaverse" can be seen as a "network of 3D virtual worlds" that primarily focuses on building and strengthening social connections. Connections with the customers, connections with the suppliers, connections with the investors and shareholders, and connections with the employees together make a strong impact on a brand's performance. The use of this technology has become very evident in the fashion retail industry as business organizations focus on creating more business value by implementing advanced technology in the business.

Project details

Title: Metaverse and Retail Fashion Brands – Current and future perception use

Year: 2022

Author: Jannatul Rayhana

Course/Programme: Field study, Masters programme in Fashion Marketing & Management

Supervisors: Jenny Balkow, Marianne Louwerse