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Jump to main content2021-04-21
Artificial Intelligence is a vast field, and it is transforming the world of textile and fashion in various ways. From robots in the manufacturing units to Smar...
2021-03-12
A study on Swedish fashion consumer's preference in window display design elements.
2020-11-13
In a collaboration with Jönköping International Business School (JIBS) and Digital Business Lab at the University of Borås, Julia Fagerström and Elin Hultin did...
2020-09-11
Anna Atterfors and Julia Gustafsson on the Master programme in Digital Business Management conducted a study at IKEA in the spring of 2020 with help of eye trac...
2020-09-11
In the spring of 2020, Emma Randau and Frida Tordsson conducted a study at IKEA, where, with the help of eye tracking, one could observe customers’ behaviour wh...