Master’s Programme in Fashion Marketing and Management, field study with eye tracking

Noel Göransson, student in the Fashion Marketing and Management Master's programme.

"Participating in eye tracking studies at the Digital Business Lab was an incredible experience. The lab's creative space and range of technological tools for the future of retail inspired me. The study provided valuable insights into consumer behaviour, and the supporting staff fostered an environment of innovation. I highly recommend the Digital Business Lab to anyone interested in exploring the transformative opportunities in retail." (2023)

Master’s Programme in Digital Business Management, field study with eye tracking

Alia and Malin, students in the Master's programme in Digital Business Management, did their field study in collaboration with Digital Business Lab and Underwear Sweden (Swegmark).

"The opportunity to use eye tracking equipment from Digital Business Lab has been fantastic, as it has given us a foot in the fashion technology industry, which is exactly what we want to work in in the future. It has been a great opportunity to do this assignment at the Digital Business Lab, as well as working for such a helpful internship company." (2023)

Master's Degree Project in Marketing and Consumption, eye tracking

Maryam and Camilla borrowed eye tracking equipment from the Digital Business Lab for their Master's Degree Project in Marketing and Consumption.

"Through the eye tracking study, we gained valuable insights into the patterns of visual attention and how they relate to sustainability interest. Working with the Digital Business Lab was a rewarding experience for us. The collaboration gave us access to eye tracking equipment, which was crucial for conducting the study. Moreover, the support and guidance we received from the Digital Business Lab team throughout the project was crucial to its success. The collaboration has deepened our understanding of eye tracking research." (2023)

Master’s Programme in Textile Value Chain Management, field study with CLO3D

Shafin Afrid did her field study on the Master’s Programme in Textile Value Chain Management in collaboration with Digital Business Lab and worked with CLO3D. Individual field study CLO3D in Metaverse - Fashion Ramp in Virtual World.

"I started learning about CLO3D in my field study in collaboration with the Digital Business Lab at our university. With their work with different equipment such as eye tracker glasses, VR installation and Microsoft AR glasses, I was introduced to a very fun and interactive environment. I worked during my field study period to understand and develop garments using the 3D design software CLO3D. I was challenged to find out newer ways to visualise the design of the CLO." (2022)

Master’s Programme in Digital Business Management, field study with eye tracking

Marijana & Mirela, students of the Master’s Programme in Digital Business Management collaborated with Didriksons and the Digital Business Lab in their field study.

"It was very fun and educational to work together with both Didriksons and Digital Business Lab. We got to try something new that we hadn't done before, it was very rewarding for us to work with eye tracking and see what you can actually do with the tool. It was also rewarding that we got a result that gave recommendations for improvement to the company." (2022)