Gabriella Wulff

Senior Lecturer

Faculty of Textiles, Engineering and Business (including The Swedish School of Textiles)
— Department of Business Administration and Textile Management

Telephone: 033-435 4037

Email: gabriella.wulff@hb.se

Room number: U327

Signature: GAWU

Researcher's publications in DiVA (Digitala Vetenskapliga Arkivet)

Wulff, G., Traces of anti-programs against COVID-19: retailers' responses aimed at mitigating the spread of the virus 2024

Article in journal
Wulff, G., The Challenge of Overproduction and Overconsumption 2024

Chapter in book
Wulff, G., Changes in market organisation due to exogenous shocks 2023

Article in journal
Wulff, G., Vilken transformation har den svenska modebranschen genomgått sedan utbrottet av Covid-19? 2020

Chapter in book
Wulff, G., Behind the Scenes of Transparency – A Study of a Swedish Denim Company 2019

Doctoral thesis, monograph

Towards mass personalisation of products and services in fashion retailing

Start date: 2023-01-01 — End date: 2025-12-31

Funder: Hakon Swenson Stiftelsen
E-commerce Managers at Work

Start date: 2023-01-16 — End date: 2025-01-16

Funder: The Swedish Retail and Wholesale Development Council

Business and IT

With a strong regional anchoring and based on national and international needs, the university conducts research with a focus on Business and IT ...
Textiles and Fashion

The area is focused on the subjects design, textile technology, and textile management. Research is conducted on, for example, customised clothing ...

Digital Consumption

In this interdisciplinary research group, we explore the digitalisation of consumption.
Marketing, fashion and sustainable consumption

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Gabriella Wulff

Senior Lecturer

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