Jamila Juzer Siamwalla is a Research Assistant at Science Park Borås, at Högskolan i Borås. Her work focuses on finding the various meanings behind clothing consumption and identifying distinct ways to engage consumers with their clothes, ultimately contributing to enhancing the sustainability potential of clothing.

Currently, she is involved in a research project titled "Prolonging the Use of Clothing through Digital Storytelling in Social Media," which is funded by Sparbanksstiftelsen Sjuhärad and Västra Götalandsregionen. Within this project, her research delves into establishing a relationship between responsible clothing consumption, digital storytelling through social media and community development. This research takes place within the framework of the F/ACT Movement, an initiative dedicated to strengthen sustainable fashion choices among consumers.

More information

#weaveyourstory – digital storytelling as a tool for social innovation
F/ACT Movement
F/ACT on Instagram

Researcher's publications in DiVA (Digitala Vetenskapliga Arkivet)