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Succeed at LinkedIn – new study in which researchers and companies collaborate

How can companies build business relationships on social media? Researchers at the University of Borås and the company Vinga of Sweden have investigated this in experiments; an article about this research has now been published in the Journal of Business & Industrial Marketing. The results can be used as an instruction manual for the type of posts that work on the social media platform LinkedIn.

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Last updated: 2024-06-20