With focus on customers and personnel in an increasingly digital society

The year was 1998 and Nicklas Salomonson had completed a degree in Business Administration at the University of Borås. Now, as of 2020, he is Professor of Business Administration with a focus on digital retail and still at the University of Borås. Over the years, he has, among other things, become an expert customer misbehaviour, developed the research environment, and at the same time had fun.