• Professional photo – You are very welcome to use your portrait photo from the University of Borås.
• Heading – You have two lines available to you, so be sure to use them. Describe what you are researching and what you can help with. Think of keywords that make your skills stand out.
• Summary – Make sure your keywords from the title prominent in your profile. Write in the first person and start with the most important things. Be concrete and clear when describing your experience and education. Update the text when you get a new position.

Tip! Follow LinkedIn's own step-by-step guide.

Basically, it is about socialising, showing interest in other members, asking questions, and asking for help and advice yourself. That is, much like you would do if you wanted to speak with a person at a conference.

• Focus on the target audience you want to reach and your research area. Search for people, organisations, or relevant hashtags to get suggestions of people to contact or groups to join.
• You do not need to know a person to send a contact request.
• Write a few lines when you add a person.
• Say yes when someone else wants to add you.

Have you worked on your profile and made some posts about your research? Then there are some additional things you can do to increase your visibility.

• Activity makes you visible – focus on continuity. It’s a good idea to log in every week.
• Like interesting posts.
• Comment on posts with at least one sentence.
• Like and comment on others' comments.
• Share news/debate articles, colleagues' or university posts, etc.
• Tag relevant companies, organisations, and LinkedIn members in your posts.
• Ask your network to comment and share their views on your post in the comments.
• Recommend others, and you will receive recommendations in return.
• Link to your LinkedIn account from your Researcher Profile.

If your goal is to expand your network and share your research, there is no need to have a closed profile. You will benefit from having as public a profile as possible: imagine you are at a cocktail party. That said, it is possible to set what is visible and who it is visible to. You can see when someone has visited your profile, as long as it is not someone with a premium account. Content on LinkedIn is rarely private.

• Keep a professional tone. Don't just talk about yourself; reinforce what you are good at by commenting, sharing and liking topics related to your profession and industry.
• Liking, sharing, and commenting go a long way.
• Any personal posts do not need to be accompanied by a picture.
• Reinforce what you are good at by lifting others.
• Go for timeless content. It's not always the latest thing that appears first in the feed and content can have a long lifespan.
• Interact with university content.
• Be generous with your knowledge.