Lindex, laboratory session with eye tracking

Emelie Stricker, Sales & Marketing Coordinator, Lindex.

"When we were asked by the Swedish School of Textiles/Digital Business Lab to participate in this study, there was no doubt about it. The collaboration allowed us to tailor a task in a unique way, using tools we had not used before. The results of the study gave us indications of what we can develop and work on to reduce obstacles in the customer's shopping experience, which gives us the opportunity to further increase our service level and customer satisfaction in stores." (2023)

Underwear Sweden, field study with eye tracking

Elin Trimmel, E-Commerce Manager, Underwear Sweden.

"We greatly appreciate the students' commitment and performance in this project - and it has been of great value to us at Underwear. We got good insights on how to further develop/improve our website." (2023)

Didriksons, field study with eye tracking

Viktoria Wallner, Global Brand Marketing & Communication, Didriksons.

"The research that the students conducted with eye tracking for/together with us gave us a good insight into the behaviour of the users on our site, understanding what kind of content and information is important in the customer's shopping journey and their decision making. We appreciate the collaboration with the university and the students' work, as it gives us other types of approaches, thoughts and basis for development." (2022)